As Australia’s favourite value retailer, we set out to redefine value for Australian families in a new blind test brand initiative. At Best&Less we don’t ask Mum to pay the unnecessary premiums when it comes to good quality fashion for the family. We provide the best quality apparel for the lowest possible price everyday.

Embarking on the challenge and without any mention of Best&Less, we asked mums to directly estimate the price of the product based on quality, design and fabrication.

The result? The majority of mums interviewed were expecting to pay more than double for the quality presented. Mums were delighted when it was revealed their top picks on quality were pieces from our latest Autumn/Winter collection, launching this April.

Putting our range to the ultimate test, we took our experiment further on social media. We challenged some of our influencer mums to find a better quality product at another Australian retailer for a better price. Search the hashtag #BestOnQuality to see the results of the campaign for yourself!

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When compared we are Best for Less

At Best&Less we don’t ask Mum to pay the unnecessary premiums when it comes to good quality fashion for the family. We provide the best quality apparel for the lowest possible price everyday.

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@bestandless #BestOnQuality